

A compendium of strange-but-true recent events as reported in the legitimate press.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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A wry look at the absurdities of every day life.
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The connection between creativity and commerce.
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Bring Life to Your Site
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A Note of Thanks
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A Message From Derek Knell |
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Planting a Seed
A friend of mine decided they wanted to grow an apple tree in their back yard. They had never planted anything before, so they started researching all they could about growing an apple tree. they learned about sun light and site selection, training and pruning, adequate fertility, pest control, and other factors helpful for creating a healthy apple tree. Every time they went out in their yard, they pictured the tree already grown with rich, beautiful apples all over it. Because of their determination and ongoing nourishment, the seeds planted grew into a flourishing tree.
Here's the way I see it: You can't plant apple seeds and expect oranges. However, with a little determination and effort, you may be amazed at what you can grow. We plant "seeds" in life more often than we realize, and sometimes these ideas flourish into great accomplishments. If you're looking for creative nourishment, give us a call. We'd be happy to help your ideas grow.
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Idea of the Week |
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What Is a Creative Solution?
The Creative Process
Graphic design brings together two different things: artistic creation and the practical world of commerce. Put simply, it is intelligence made visual. A designer is a creative artist who deals with the realities of planning, from assessing client needs and crafting a solution to selecting appropriate materials (papers, inks, glues, and varnishes), maintaining strict budgets, and understanding visual communication.
Creative Solutions
A designer must make connections in the mind between creativity and process in order to successfully communicate a message to an audience and answer a client’s needs.
What Is a Creative Solution?
At its core, a creative solution solves a client’s problem through the design medium/language. It is...- appropriate for the client’s product, spirit, and objectives.
- communicated clearly.
- functional. A package has to open. A pictogram has to identify. A map has to direct.
- impactful.
- memorable.
- original.
- fresh, stimulating, exciting, and stunning.
- executed appropriately and well.
See more great ideas like this!
Click here to visit the Strahm Communications Ideas Collection.
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